Coors light which has spent years connecting its brand to rocky mountain imagery is getting domesticated.
Coors light chill ad.
A new campaign called made to chill lacks the snowy peaks.
To start the summer coors light created some new summer packaging.
Even at the highest peaks that mountain cold beer needs the perfect temp.
Over these long months of quarantine we ve all gotten a little aspirational with our virtual backgrounds thanks to video chat platforms like zoom.
Check out the coors light website for ingredients exclusive swag and more info on the coors light xp app.
The campaign created by ddbwas directed by noam murro.
And just like the mountains on coors light s standard cans the sunglasses feature the same technology that turns them blue when the beer.
August 31 2020.
Coors is 4 2 abv light beer that is always lagered filtered and packaged cold.
Coors light also unveiled its latest ad from the brand s made to chill campaign that highlights the sweepstakes and encourages people to celebrate the simple joy of getting outside and taking a well deserved break.
Instead of those icy mountains turning blue when the can gets cold some chill sunglasses appear.
Even if you never have you can intuit the relief both physical and psychic.
The latest installment of the beer brand s made to chill campaign is a new seasonal look that marries its famous snow topped rocky mountain iconography with a ubiquitous symbol of summer.
The bra ad one of four 30 second spots in coors light s new digital made to chill campaign was deliberately designed to upset this status quo.
For the majority of people generally targeted by beer ads.
Coors light s summer is looking bright.
It doesn t get colder than this.
When the mountains turn blue it s.
To help celebrate the release of its new packaging coors light gave away a pair of ray bans to 1 000 consumers who posted a photo on twitter or instagram with the can sunglasses over their eyes using the hashtag taketimetochill.
Published on july 30 2019.
In yet another effort to stem the decline in mainstream beer sales among millennial drinkers coors light the best selling brand in the chicago based miler coors portfolio will debut a new ad.
The coors light made to chill ad campaign created by ddb and directed by noam murro highlights the sweepstakes and encourages people to celebrate the simple joy of getting outside and taking a well deserved break after months into this new normal filled with endless video meetings and virtual happy hours the novelty has long.
A pair of shades.
You can watch the ad in its entirety here.
